Video production is the practice of creating video by shooting images (videography), and generating combinations and reductions of parts of this video in live production and post-production (video editing). Typically the recorded video will be recorded on the most current electronic media such as SD cards. In the past footage has been recorded on video tape, hard disk, or solid state storage. Video tape capture is now obsolete and solid state storage is reserved for just that, storage. It's currently distributed digitally in formats such as the Moving Picture Experts Group format (.mpeg, .mpg, .mp4), QuickTime (.mov), Audio Video Interleave (.avi), Windows Media Video (.wmv), and DivX (.avi, .divx). It is the equal of filmmaking, but with images recorded digitally rather than on film stock.
Practically, video production is the art and service of creating content and delivering a completed movie product. This can include production of televIsion programs, television advertisements, corporate movies, event videos, wedding videos and special-interest home videos. A video production can vary in size. Examples include:
- A family making home movies with a prosumer camcorder,
- a solo camera operator using a professional movie camera at a single-camera setup (aka a "one-man band"),
- a videographer with a sound person,
- a multiple-camera setup shoot in a tv studio
- a production truck here requiring a tv crew for an electronic field production (EFP) with a manufacturing company using set construction on the backlot of a movie studio.
Shooting styles and techniques include:
- Using a tripod to get a locked-down, stable shooter;
- hand-held for a bigger frame of movement to attain more jittery camera angles or looser shots to depict natural movement
- incorporating various camera angles such as the Dutch angle (see Mission Impossible), Whip pan (see the opening of Hot Fuzz) and Whip zoom (watch the Kiddo/Driver fight in Kill Bill Vol. 2);
- on a jib or crane which easily soars to varying heights as seen in the finale of the movie Grease;
- with a Steadicam for smooth movement as the camera operator integrates moving cinematic techniques like moving through chambers, as seen in The Shining.
Video production is basically the entire process of creating a video. Whether it's a short movie, a full-length picture, company advertising video, tv commercial, music video, or other type of film, the process may vary a little with the specifics, but the overall process is basically the same. The basic process can be separated into three subcategories.
These three subcategories include all facets of video production, from the moment an idea pops into your mind to the moment the movie is released to the public. In this article, we will attempt to provide you with the clear definition of video production by explaining the whole process of video production.3 Chief Stages of Video Production
This is the planning phase. There will be no recording during this process, just preparation.
- An idea is formed
- The script is written
- The cast is selected
- The audio and video crew members are selected
Everything is organized in preparation for the recording procedure. Scene locations are chosen, the script is revised and edited if needed, and a summary of the whole recording process is made.
There are many additional factors that must be reviewed as well. Proper lighting for each scene is critical.
Once all the cast and crew have been hired, and the script was edited and approved, the actual manufacturing process can begin. Crew and cast members travel to each location, and each scene is taken until it's satisfactory. Then everyone will proceed to another scene. This procedure repeats until each scene in the movie was shot. After each scene has been properly taken, it is time to proceed to another stage of post-production.
Post-production covers all activities that are performed after the actual shooting of the movie was completed.Professional Video Production
There are several businesses that provide video production as a service. This permits companies and individuals Minneapolis Videographer that don't have any filmmaking experience to make marketing videos or other business-related videos to enhance their company image, and showcase their products and services.
For video production to be successful, there has to be much more behind it than just a man with a camera. The video has to be distributed and targeted correctly, or the movie will only reach a few of possible customers. A video describing a general summary of your goods and/or services is great when you've got a stand-out market, but if you have competition, your movie has to demonstrate the prospective client why they should choose your business over your competitor's business. Because of this, you might achieve better results by creating several short videos, each targeted at a particular demographic. The movies can then be distributed through the right platforms to achieve the maximum number of individuals who could be interested in your business's services.
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